Fendi finds a Home in Vienna
Fendi, the Italian fashion brand that has been synonymous with luxury and elegance since its founding in Rome, has found a new home in Vienna, Austria.
This month, Fendi opened its first freestanding boutique in Vienna’s first district with an official inauguration ceremony and asked me if I would like to be part of it as a photographer.
It was a hard working day but I enjoyed every single moment of it. We began at 09:00 shooting with Carola Pojer from ViennaWedekind. At 12:00 we started shooting Vicky from Bikinis&Passports and Kathi from Ketchembunnies.
Fendi finds a Home in Vienna
Our goal was to photograph the girls wearing pieces from the Resort 2017 Fendi collection with Vienna in the background. I had prepared ahead of time a list of the most photogenic places in the center of Vienna.
It’s not everyday that you get to photograph beautiful girls wearing beautiful stylish outfits. I look forward to many more opportunities like this one.
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I can’t tell you enough how much I loved all the FENDI outfits we wore on that day. But mostly the iconic red and white skirt that I was wearing (ah, why can’t I dress up like this everyday?).
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By the way, have you guys seen their fashion show that took place at Fontana di Trevi in Rome? If not, watch it here. It is pure magic.
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The new Fendi boutique in Vienna
The new Fendi boutique in Vienna is located on the fashionable Kohlmarkt street, in the heart of the city. The store occupies two floors of a beautifully restored historic building, and features Fendi’s signature luxury goods. The opening of the boutique is a significant event for the brand, as it marks their first flagship store in Austria. Fendi’s presence in Vienna is sure to be a major draw for shoppers from all over the world.
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Fendi finds a Home in Vienna.
The new Fendi boutique in Vienna is nothing short of extraordinary. The space is flooded with natural light, thanks to the floor-to-ceiling windows. The clean, white walls are adorned with intricate gold details. The furniture is modern and sleek, yet still inviting. And, of course, the clothes are to die for. In short, it’s the perfect place to shop for luxury goods.
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If you are looking for something special to wear, pass by Kohlmarkt 5 or shop online.
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Fête Impériale in Vienna
From a photography point of view, the situation was quite out of my control because I couldn’t really move and get the picture composition that I wanted. However, in one of the photos above, there is a beautiful picture of the Director of the Ball, Elisabeth Gürtel, together with Princess Benedikte of Denmark. 
