This is going to be a different blog post. Not a travel-oriented one. It rather has to do with a great experience that I had last week in Vienna.
First of all, let me tell you this: I never had the need for a car in Vienna because I travel so much. I am not that often in Vienna, and when I am, I work from home and I walk a lot. Turns out, I don’t have a wide knowledge towards the car industry. For this reason, I was very excited at the opportunity to attend the Vienna Design District event last week in collaboration with Mazda Austria, to get an insight into the car industry, learn more about their Kodo Design Philosophy and about the process of overcoming the challenges Kodo poses to the designers and the clay modellers. Kodo means “soul of motion”. Kodo aims to capture energy in motion, even when standing still, infusing the vitality of living creatures into products that are exciting and inspiring, yet also warm and inviting.
I spent the entire day with the team of Mazda Austria and their guests. We kicked off the experience with a briefing of the topic “How Mazda designs”. The event took place in Saal der Laabstelle and all the guests were introduced to clay. Clay is for Mazda the perfect material to convey the emotion and detail that Mazda wants to put into the surfaces of its vehicles. A clay modeller said a few words about his work and I had the chance to be, with his help, a clay modeller for a moment.
What I took with me from that day is that I realized how much work goes behind a car. It all begins with a vision and a philosophy and it is followed by intense debate between the clay modellers and the exterior designers until the design is finalised down to the last detail. Four are the steps of craftsmanship: design with clay, create with metal, perfect with paint and finess the fabrications.
Later on, we had lunch together at the Laabstelle restaurant, followed by a Insta-Walk through Vienna’s first district and afterwards an Insta-Drive with the new Mazda3. All the photos that you see in this blog post were taken during that day.
We ended the day with a visit at the Vienna Design District event which took place at Hofburg. The Vienna Design District event is a three day event and it is the biggest Design-Event of the year. Hofburg was transformed into a huge showroom where local and international brands present design, each one from a different perspective. I think, It’s not a wonder, why Vienna remains the world’s most liveable city and has also been elected as the world’s smartest city this year.
I was very happy to be a guest of Mazda Austria. Thank you for having me!
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Disclaimer: In collaboration with Mazda Austria