Archive of ‘Fashion Stories’ category

Paris department stores


Paris department stores

There is something special about the Parisian department stores and this why I decided to blog about it. Write down those 3 names before you visit Paris:

Visit Printemps for the view from the rooftop
On my last visit to Paris I had a list with 30 things to do and see. One of those was a visit to Printemps in the Boulevard Haussmann. I took the elevator and went to the rooftop. There is a restaurant with a terrace and a spectacular view!I wasn’t really interested in shopping but nevertheless, I couldn’t pass those masterpieces of my favourite fashion designer Mary Katrantzou that you see on the photos above. How can you disregard them?

Visit Galleries Lafayette for the glamorous ceiling
Once you enter the department with all the perfumes in Galleries Lafayette, look up and see the glamorous ceiling of which you should take a picture.

Visit Le Bon Marché Rive Gauche for the shoe department store
Add it to your bucket list. Even if you are not a great shopper, just go and see.

From LA to Vienna

From LA to Vienna From LA to Vienna From LA to Vienna From LA to Vienna

From LA to Vienna – When I was about 13 years old, I hadn’t travelled abroad but had friends all over the world. Now you might wonder, how can this happen. Well, I was learning English in a private school and the teachers motivated us to have pen pals, so that we could practice our English with them. This is how I started receiving letters from different countries. Literally. I started receiving letters from Brazil to Singapore. There was a fantastic company based in Finland, which in exchange for a small amount of money, they sent you addresses of people who also wanted to have a pen pal from another country. I remember that some of them, especially a girl from Malta, Holland, and Sweden became close friends of mine and I loved them all even though I didn’t know them in person. They not only sent me letters but presents as well. Sometimes for a reason, sometimes just because. I will never forget my excitement receiving a parcel from somewhere far away from home. Many years have gone by and I, myself, now live abroad, but today I felt the same excitement when I received those beautiful rings from Nialaya.♥

Fashion school – Die Herbststrasse

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Thanks to Julia Luftensteiner, I had the opportunity to visit the fashion school “Die Herbststraße”, from the ground floor to second floor, and to meet other young and creative minds like her. She introduced me to the team of Modeakt15, they showed me their creations and had a nice talk about fashion, design, projects and their personal aspirations as fashion designers.

It was so exciting being there, getting to know so many interesting people and taking pictures inside the school as I am more and more into fashion photography. (That’s the reason why I should move to Paris one day, I often tell myself, but this is another topic.)

I finished my school in Athens, but if I had to go to a school in Vienna, I would definitely be a student in the fashion school “Die Herbststraße” as I am not made for either economics studies or being a lawyer. After I finished school, I worked in a fashion atelier in Athens for two years and my visit at “Die Herbststraße” fashion school reminded me a bit of those two years in the fashion studio. Later on, in Vienna, I tried to make my own skirt. The result was decent, not bad and you can see it here. From my little experience of making a skirt, I am able to know how much work, effort, and creativity it needs to produce even a simple skirt, or any kind of a clothing piece.

The team Modeakt15 organizes a fashion show on Friday 6th March and I will be there. You can also buy your tickets here.

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I asked Julia Luftensteiner and Antonia Pirker to tell us more about them and give us an insight into their work, their studies and the way they perceive fashion, so here it is:

Julia Luftensteiner:
I am a 21 year old fashion and design student currently studying at „Die Herbststraße“ college in Vienna. As long as I remember, I have had a keen interest in fashion, even as a child. I loved and still love to dress up, put on costumes, and to experiment with new fashion items. However I never follow a fashion trend hyped by others. Since I was 14 years old, I knew I would work in fashion, which shocked or more so worried my parents with this sad and often unsuccesfull career choice. It wasn’t always easy to convince my surroundings of my choice. I had to walk an extra mile taking a lot of detours to finally fulfill my dream but I am thankful for every wrong path I took. It made me into the person I am today, determined to reach my goals with all my effort. And now, at last, I have achieved the goal I was trying to reach all those years.

Attending “Die Herbststraße” college during the past two years got me not just one step closer to this goal, but moreover, by intensely studying fashion and design, my college helped me define these goals and my dreams for the future.

The years of training taught me a lot not just about fashion or about the industry, but also about myself. Besides learning how to sew, I developed a feeling for fabric. I learned that there are many different roads to success, that I can get inspiration from everything. Good, bad, interesting and uninteresting things, pictures, events… I learned to set priorities. And most importantly I learned that sometimes you just can’t accomplish everything and that it is okay not to. I learned that my family – even while being skeptical – has my back, supports me however ways necessary. And I met people I deeply treasure, people who changed my way to look at life. I met great friends who made my life more colourful, friends I would not want to miss.

After graduating from my college, I want to continue studying fashion and design. Where and how I will do that however has yet to be figured out. Next to studying fashion at the “Die Herbststraße” college I am working at Sabinna Rachimova’s design studio. There I help in pattern cutting, sketching, sample development, draping and more. I am very grateful to have the opportunity to work with this great designer even before graduating and to help develop and complete her collection.

Antonia Pirker:
When I was younger, fashion was always something so inaccessible. But, throughout the years, I have discovered that it is so much more than being well dressed and selling clothes. That is the reason why I chose to study at the design college at “Die Herbststraße”. There, I had the opportunity to extend my knowledge in fashion, with a special focus on design and craft.

Currently I am working on my final collection, which I developed through a long designing process. The main topic of my collection is “gender equality”. Mainly I was influenced by the imbalance between men and women in society, and how women have developed in the last decade. Especially strong, successful, and independent women have influenced my design process.

Furthermore, I have deepened my knowledge in social structures and stereotypes. In order to represent equality through my collection, as the prime characteristics I use discreet colours and minimalistic patterns. As part of my graduation from Fashion School, my class and I are obligated to present our final collections at a fashion show. My self and four other colleagues are responsible for the organisation of our fashion show. I would have never thought how many tasks you have to complete for creating such an event. I would never have guess how many tasks are required to put on such an event. But besides the stress I am currently under, I really love what I do. I always want to do my best and I greatly enjoy being a project manager for this fashion show.

I can see myself making fashion a steady part of my life and I believe I fulfill all the requirements to start a career in the fashion industry. Ever since I started studying fashion, it has broadened and strengthened not only my professional skills, but also has had a great impact on my personality.

2 the little store

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2 the little store fashion shop samos (6)

Today I preferred to spend my day going “2 the little store” with my friend Stella than going to the beach. I am super excited to present you the “2 the little store” and as its name reveals, the store is little yet super cute. The two sisters Eva and Stella Dima opened this fashion store in Pythagorio, Samos at the end of April this year. (A little bit far from Vienna, I know, but I hope people from Austria and the rest of the world will enjoy the photos, might collect some inspiration, and why not, visit Samos one day).

Stella confessed to me that the “2 the little store” changed her life. It made her life wonderful and I truly believe her because she has an exceptionally good taste and has always been very fashionable herself. She couldn’t have made a better choice than opening a fashion store like that. For their store, Eva and Stella choose to have mostly handmade and greek-made clothes and for that reason they work with brands like Madame Shou Shou, The Workshop, Two Bears Handmade Bags, Monaco Princess, Didi, Badila and Attrativo. The two sisters are also the exclusive retailers of TOMS in Samos, the famous slip on shoes which everybody loves here. Besides, they both love to support and promote the Greek fashion designers and the concept of TOMS which is a socially responsible company changing the world for children in poverty. One for one is the motto of the company TOMS, and matches perfectly to our Greek mentality and philosophy. A buy one, give one company like TOMS donate one product to those in need and gives the chance to the customers to support worthy causes.

As for the decoration, you can see yourself from the photos that Eva and Stella wanted to give a traditional greek island style to the store and all the furniture belong to their grandparents. Their clients are locals and also people from the whole world as well because there are many tourists in Pythagorio. Both decoration and their customer service make the customers feel home, even if they come from my dear Vienna.

I had to choose one pair of TOMS shoes between a variety of colors and didn’t know which one. I am finally satisfied and totally in love with my new glitter TOMS shoes and the “2 the little store”.

Shopping in London

London is the ultimate shopping experience, well-known for its boutiques, luxury brands, vintage stores and markets. Even though I didn’t visit London for shopping, I ended up buying a pink bag from Harrods, a skirt from old Spitalfields market, a parka from Primark and a floral dress from Camden Town. Best things are purchased when you have no intention to buy something, but find something super cute in front of you and just can’t resist.
In my photos below you can see my shopping experience: from luxury stores to vintage markets, I liked them all. What I believe is that you can find a fantastic bag which costs 1000 euro and a fantastic bag of 20 euro. Probably they will not be the same quality, but they can be both beautiful. I mean, it’s not the price that matters. Clever shopping is when you find beautiful things for good prices.

Personally, I am smitten with Charlotte Olympia, Kate Spade, Tommy Hilfiger, Massimo Dutti and Forever 21.

Photo: Elena Azzalini Photography

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